We spoke with… Luis Manero, Director of innovation in SMEs at Innobasque
"Innovation is a key factor in the competitiveness and sustainability of countries."
"Innovation is a key factor in the competitiveness and sustainability of countries."
"It is necessary to adapt to the needs of the street."
"There is a growing trend towards healthy and vegan."
"There is a clear vector, which is technology, which is changing everything."
"Good documentation requires putting yourself in the user's shoes."
"Technology has a lot to do with people care."
“The more you communicate in the company, the sooner you will get results.”
“They don't come to us to buy anymore, we have to sell.”
"It is now easier to reach markets outside physical and mental borders"
"Our vocation is innovation"
"More innovative spirit is needed"